CASE STUDY

Regional Visibility & Customer Loyalty

An emotional brand experience that inspires trust. The joint implementation of a successful real estate event series to generate high-quality leads. And strategic communications consulting for long-term customer loyalty that aligns with the values of the family-run real estate firm. C.FISH enhances HERBST Immobilien’s reach and visibility in the Schwarzwald-Baar district with a holistic communications strategy.

I want that, too!
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Brand & Values in Harmony

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High-Quality Leads Thanks to Authentic Presentations

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Storytelling That Delivers Added Value for Customers

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Digital Reach with More SEO & GEO

The Company

Industry: Real Estate / Real Estate Brokerage Business Area: Residential real estate brokerage
Region: Schwarzwald-Baar District / Villingen-Schwenningen (DE)
Year founded: 1992 (Founded by Stefan Herbst; expanded in 2025 to include his two sons)
Employees: 3 ( family-owned business)

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UNDERSTANDING REQUIREMENTS

Strengthen Local Recognition

HERBST Immobilien has been successfully brokering residential real estate in the Schwarzwald-Baar district for over 30 years. Since February 2025, the three-person family business—comprising a father and his sons—has been pooling its expertise under the promise “Feel at Home.” To make the HERBST name widely known, expand its reach, and establish a lasting presence in the region’s collective memory, the real estate team sought strategic support for a comprehensive brand-building campaign.

DEFINE GOALS

Instilling Values and Breaking Down Prejudices

The goal of the collaboration was to clearly distinguish HERBST Immobilien from the often-difficult reputation of the real estate industry. The aim was to immediately convey to potential clients that this family-owned business stands for honest, respectful service and high-quality work—rather than for quick deals. To build this trust over the long term and break down existing prejudices in the market, the goal was to establish a tangible sense of connection across all channels and to strategically increase brand awareness in the region.

High-Quality Leads at Real Estate Events

Twice a year, André Herbst tours Villingen-Schwenningen and the surrounding area with his tried-and-true real estate events. Interested property sellers can look forward to in-depth content and practical tips and tricks drawn from 30 years of real estate experience, all while enjoying snacks and drinks. The owner of the real estate firm shares his knowledge, provides the best possible assistance, and thereby fosters a unique sense of customer loyalty.

Authentic Stories & Brand

Real people build real trust. Through personal success stories featuring satisfied customers, we clearly highlight the values and ethos of HERBST Immobilien. Insights into this down-to-earth family-run business help break down preconceptions and allow people to see the real estate agents as approachable, honest partners in the region.

Digital Visibility Through SEO, GEO, and Communications

Anyone looking for a reliable, local partner should find HERBST Immobilien right away. With targeted SEO and GEO consulting, optimized content, and a locally focused search engine presence, we ensure that the real estate team in the Schwarzwald-Baar district ranks at the top. This turns digital reach into sustainable inbound growth.

Local brand awareness in the regional market

Establish a presence where people live. From high-quality brochures and guides to newspaper ads in the regional press and branded event equipment: A consistent, emotive design ensures unmistakable brand recognition and firmly anchors the HERBST Immobilien brand in the region’s collective memory.

Comprehensive communication strategy across all channels

From the first click on the website to a face-to-face meeting on-site, every detail is carefully coordinated. The overarching strategy integrates digital channels, print media, and live events into a seamless, holistic experience. The result is professional, clear brand management that builds trust and turns leads into customers.

Authentic Stories & Brand

Personal success stories build trust and authentically convey the values of HERBST Real Estate. Insights into this down-to-earth family business showcase the real estate agents as approachable, honest, and reliable partners in the region.

High-Quality Leads at Real Estate Events

Twice a year, André Herbst hosts real estate events and shares valuable tips and insights with real estate sellers, drawing on 30 years of experience as a real estate agent.

Digital Visibility Through SEO, GEO, and Communications

Through targeted SEO and GEO consulting, we’re boosting HERBST Immobilien’s local visibility and ensuring that the real estate team in the Schwarzwald-Baar district is easier to find.

Local Brand Awareness in the Regional Market

Through brochures, advertisements, and branded event equipment, we strengthen HERBST Immobilien’s presence in the region. A consistent design ensures brand recognition and firmly establishes the brand in the public consciousness.

A Holistic Communication Strategy Across All Channels

From the first click to a face-to-face conversation, everything is interconnected. Digital channels, print media, and live events come together to create a cohesive brand experience that builds trust and turns leads into customers.

Is it time for powerful communication that conveys values?

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DEVELOPING & IMPLEMENTING IDEAS

Striking design and a cross-media regional presence

Step 1

Emotional Visuals & Web Optimization

A comprehensive redesign of the website and visual identity. A new, cohesive visual style connects with readers on an emotional level and conveys the real estate team’s family-oriented values. This was complemented by strategic SEO consulting for the website and blog, as well as the design of a landing page that includes a seal of quality.

Step 2

Event Marketing & Branded Merchandise

Co-organized a series of local events and handled the complete design of the event equipment and merchandising. From the exhibition booth to flags, pens, and jute bags, all the way to branded boxes, a cohesive, professional live presence was created.

Step 3

Print Media & Traditional Advertising

Design and production of professional checklist brochures and a comprehensive company brochure for on-site consultations. In addition, strategic media consulting was provided, including the design of targeted newspaper ads for the regional press.

Step 4

Testimonials & Building Trust

Conceptual support for a testimonial video shoot and the creation of interview guides for videos featuring satisfied customers. These authentic insights underscore HERBST Immobilien’s honest, professional approach and effectively build trust in the market.

Step 5

Outlook & Scaling

The strategic partnership is designed for the long term. Plans for the next phase already include the launch and management of a dedicated HERBST Real Estate blog (inbound content marketing) as well as targeted performance marketing for continuous digital lead generation.

Fall Real Estate Mockup Case Study
Anführungsszeichen-oben-C.FISH-Case-StudiesC.FISH helped us make our values clear and tangible in our public image. The response to the lecture series was overwhelming, and the event series was a resounding success. Whether it’s digital fine-tuning, printed guides, or on-site equipment, we’re experiencing consulting on an equal footing that’s propelling us forward significantly in our region.Anführungsszeichen-unten-C.FISH-Case-Studies
André Herbst | Herbst Real Estate